Hoodies are one of the fundamental fashion items that everyone should own. They are a great source of warmth all year round, and offer comfort with ease. The pinnacle of practical fashion, they provide style for everyday casual wear and are ideal for a trip to the gym or a lazy weekend.
Hoodies were original created to keep workers warm in the early twentieth century. They were typically worn as thicker underwear and protected athletes and workers from the elements. Whilst they still aim to keep people warm and provide another layer of clothing, hoodies have moved away from their original purpose. Their role is now very much a fashion item, which is comfortable and practical.
Over the years, the hoodie has undergone a fashion transformation. They are no longer the haggard jumper that lives at the bottom of a sports bag, or the symbol of 1970’s hip-hop stars. Hoodies have moved through a number of different fashion circles over the decades, rising in popularity through America before quickly spreading across Western Europe and the rest of the world.
During the 1990’s, hoodies took off in a big way amongst certain demographics – typically young men, skaters and surfers. At the same time, hoodies with university logos on them started to circulate quickly around American campuses, and it was not long before they had infiltrated British establishments as well.
Once this had been picked up, a number of high-end designers such as Tommy Hilfiger, Giorgio Armani and Ralph Lauren started to sport the fashion hoodie. The hoodie became a symbol of athletic spirit, urban culture and academic societies.
You can now find hoodies supplied by almost every major retailer. A Superdry hoodie, for example, is an extremely popular choice. This classic item offers easy comfort that’s perfect for men, women and children.
Hoodies are, in fact, so popular that in some cases you can even find them for your dog!
All age groups
Hooded jumpers might appear to be a typical trait of youth, but their versatility extends to all age demographics. From small children to keep-fit-grannies, hoodies are a fantastic way of keeping a look casual without losing any comfort.
Perfect for both men and women, the hoodie is a classic style that will never go out of fashion. And that’s why we love them.